Tales of brand extension

The other day, I was grocery shopping with the fam when a sudden urge struck me: I wanted to buy Wheaties– you know, the classic bran breakfast cereal- but, strangely, I was craving Wheaties not in its traditional flake format, but rather in a new, exciting delivery method: I wanted my Wheaties in the form of vitamin pills!

I took a stroll over to the vitamin aisle, and thankfully, I got my wish: Behold Wheaties Vitamins.