So, it appears that Nick Denton has reached into my brain, plucked out another idea, and slapped a semi-realized site design around it: The other day, his Gawker Media empire launched Oddjack, a gambling blog.

One notable element of the too-grey-heavy-site is the two choices of RSS feed: If you scroll allllll the way to the bottom, you’ll notice the site offers two RSS feeds: a full-text feed with ads, and a summaries feed with no ads. Choices are good.