Tales of brand extension
Tuesday, May 17th, 2005The other day, I was grocery shopping with the fam when a sudden urge struck me: I wanted to buy Wheaties- you know, the classic bran breakfast cereal- but, strangely, I was craving Wheaties not in its traditional flake format, but rather in a new, exciting delivery method: I wanted my Wheaties in the form of vitamin pills!
I took a stroll over to the vitamin aisle, and thankfully, I got my wish: Behold Wheaties Vitamins.
