Jason Clarke » brands http://jasonclarke.org Tue, 07 Sep 2010 13:09:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Tales of brand extension http://jasonclarke.org/2005/05/17/30/ http://jasonclarke.org/2005/05/17/30/#comments Tue, 17 May 2005 20:49:47 +0000 Jason http://jasonclarke.org/?p=30 Continue reading →]]> The other day, I was grocery shopping with the fam when a sudden urge struck me: I wanted to buy Wheaties- you know, the classic bran breakfast cereal- but, strangely, I was craving Wheaties not in its traditional flake format, but rather in a new, exciting delivery method: I wanted my Wheaties in the form of vitamin pills!

I took a stroll over to the vitamin aisle, and thankfully, I got my wish: Behold Wheaties Vitamins.

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