In my latest article on WP Daily, I talk about why the recent acquisition of tech site gdgt by AOL’s tech publishing arm might be bad news for WordPress in the enterprise:
I’m suggesting that old, tired, and unfair “WordPress is for traditionally-formatted blogs” trope may still be a factor when online media properties choose their technology platforms.
If that misconception is a factor when enterprises choose platforms, it can be particularly troubling as media companies (such as AOL, Vox, and Buzzfeed before them) choose and promote in-house platforms.
If it’s true – that WordPress is passed over, at least in part, because of the outdated and incorrect notion that it’s too generic and not customizable enough for enterprise – what can we do as developers?
Read the whole thing, and share your take in the comments! Thank you to WP Daily for publishing the article – check them out for all kinds of great news and commentary on WordPress.
A recent crowdsource-driven funding contest promoted by a local bank in my area got me thinking about how banks in particular can find themselves on the sidelines of the entrepreneurship/startup movement as the costs to starting a business drop and as new and creative fundraising options become available.
One way that banks can become more active participants in the startup communities in their area is by hiring a startup advocate.
What would a startup advocate do?
A startup advocate would provide the bank with a personal, human presence within the startup community, including:
Attending local startup meetups;
Speaking at local incubators and other programs (similar to the TopGun Maine program I participated in last year) – not as a pitch for the bank, but as a resource for info about the complicated world of funding;
Blogging/posting videos/podcasting with an eye on the local startup scene;
Be available for “office hours”, where entrepreneurs can call, Skype, or meet for Q&A or just talking;
Connect entrepreneurs with other people in their network where appropriate.
Who would make the best startup advocate?
Loosely defined, the role of a startup advocate would be filled by an entrepreneur at heart: Somebody with personal, hands-on experience inside a startup, ideally having co-founded or led one. That person would work for and represent the bank, but they should be known within the community and/or trusted as a personality unto themselves, not just as a mouthpiece for the bank.
It’s about adding value, not advertising.
Besides the obvious resource of capital (short and longer term), banks have other intangibles to offer startups: Advice and connections on the money side of the game can be immensely helpful to people who are more focused on bringing their ideas to life than learning the intricacies of funding.
Hiring a startup advocate whose mission is to actually know, understand, and help startups could be more effective and less costly for banks than simply dumping more money into traditional advertising or transparent gimmicks.