Today I received some announcement spam from Work.com, a new portal for businesses. Unfortunately, Work.com’s PR department didn’t exactly utilize the utmost care when sending out the announcement. Here’s the opening of the email they sent me:
Hi Jason Clarke’s,
As a website of valuable information for business, we wanted to tell you about our recently launched site designed to help business owners and entrepreneurs quickly find solutions to key business challenges like marketing your business and finding a payroll processing service.
Besides the fact that their automated email bot couldn’t distinguish between a person’s name and company name, check out that first sentence and bask in its grammatical insanity:
As a website of valuable information for business, we wanted to tell you about our recently launched site
Email can be hard to get right, and tempting to use on too large a scale, but despite those factors, companies who care still set the bar high for themselves.