Links should be free- and users are worth more than a few cents each. Why “ad frames” are bad business for news.
My local newspaper, the Bangor Daily News, has made some admirable improvements to its otherwise lackluster website over the past few months. To their credit, they’ve slowly integrated topic and people-based cross-links throughout their site, created “topic-centric” destination sections on health, sports, and politics, and appear to be slowly migrating their site from a vertical platform CMS to the world-class WordPress CMS.
All the goodwill engendered by those steps threatens to be undone with their most unethical and annoying update: A persistent top frame that sticks you with a BDN-hosted ad — even when you’ve clicked off their site to visit other links. (Here’s an example of the “ad frame” in action– what you’d see after clicking a link from the BDN website). Worse, the BDN ad frame give users no way to remove the frame- a feature that even the universally-derided “Diggbar” offered before being shut down due to overwhelming criticism.