Some first impressions on Measure Map

Measure Map is a new blog stats (really, analytics) tool developed by usability consulting firm Adaptive Path and currently in private alpha mode for the time being. (Whoah- will alpha become the new beta?)

By entering you email address at the service’s homepage, measuremap.com, you’ll be added to the waiting list to receive an invitation to test out the service. I’ve been lucky enought to receive an invitation, and today I finally opened the email and signed up for the service to track this blog.

My first impressions, after using it for just a few hours, are that it is quite usable and very attractive. Unfortunately, this blog generates such little traffic that I don’t quite have the data set I’d like (or is really necessary) for a proper experimentation. Nonetheless, I can comment on the interface, as sparsely full of data as it is, and what I’ve seen so far I really like.

First, the signup process. Read More