NY Post keeps highly unpopular IntelliTXT service afloat

AdJab’s Tom Biro (subject of an NL Interview last week) is reporting that the New York Post is the latest publisher to adopt the highly unpopular “contextual” adversiting service IntelliTXT.

In its extremely questionable push to mix advertising and editorial content, IntelliTXT links certain keywords in an article with related advertising that displays in a when you hover over the link (see the image at left for an ironic example of the IntelliTXT link).

The IntelliTXT service has come under serious scrutiny within the blogosphere in the past (see Tom’s AdJab post for some great links), and the service suffered a major blow last year when Forbes.com dropped it. Now that it’s back, some interesting questions have resurfaced:

1) Does the general public care as much about contextual advertising as bloggers? (My guess on this one is yes- but it just takes them a bit longer to become aware of it.)

2) Can ad advertising model like IntelliTXT survive despite an avalanche of negative feedback? (My guess on this one is a big no.)

Kottke is blogging full-time “for blogging’s sake”

Jason Kottke, one of the web’s earliest and still most influental bloggers, announced today (on his own site, of course) that he’s quit his job and is now blogging full-time. Not for a professional site, mind you, or a niche site- but rather, his own personal, any-topic-goes weblog. It’s a pretty bold and exciting move that should have the community buzzing for a few days.

Always out there with unconvential ideas, Kottke is foregoing any kind of advertising-supported or subscription-based model and instead opting to ask his readers for voluntary donations.

Because Kottke is a much-loved and widely-read blogger, I predict that his voluntary donation model will work quite well, especially at the outset. But as community-minded and utopian as the idea is, I’m not sure how well it would work for much of the long tail. I’ll have more thoughts on this later on as I think it over.

I donated $35 to the cause, in part because I’ve been reading his site for about four years or so, and also because I hope that a move like this by a long-time “spokesperson” for weblogging will help to stir ongoing discussion around the issue of financially-sustainable blogging.

Firefox developer joins Google

Steve Rubel, one of this blogs’ favorite bloggers, reports that Firefox lead developer Ben Goodger has joined Google, as Goodger wrote on his blog:

As of January 10, 2005, my source of income changed from The Mozilla Foundation to Google, Inc. of Mountain View, California. My role with Firefox and the Mozilla project will remain largely unchanged, I will continue doing much the same work as I have described above – with the new goal of successful 1.1, 1.5 and 2.0 releases.

Rubel asks the million dollar question: What, if anything, does this do to the rumors that Google is developing a web browser based on Firefox?

Strengthen The Good Volume 1

[Cross posted from Moorelies.com]

Strengthen the Good is a new network for distributed charity promotion, or as they describe themselves: “The power of weblogs for open-source charity.”

Because Moorelies.com is a part of the STG network, I’m going to be posting each STG call to action that comes down the wire. Please consider taking a few minutes of your time and a few dollars of your valuable income to donate to any of the worthy causes outlined by Strengthen The Good, if you feel inclined.

Without further exposition, Strengthen The Good’s first charity is:

The Gulf Coast Community Foundation Of Venice Hurricane Charley Disaster Relief Fund

From STG’s description:

Here’s the issue: a burning charitable need at this moment is relief for people affected by Hurricane Charley. And while I very much want to highlight a Charley micro-charity, the fact is that the need right now is macro & incredibly macro. Fundamental needs: housing & water & huge quantities of baby formula & needs that are best met by macro charities such as the Red Cross, the Christian Contractors Association, and Salvation Army, and it’s going to be this way for some time.

Please help to Strengthen The Good.