The other day, I was grocery shopping with the fam when a sudden urge struck me: I wanted to buy Wheaties– you know, the classic bran breakfast cereal- but, strangely, I was craving Wheaties not in its traditional flake format, but rather in a new, exciting delivery method: I wanted my Wheaties in the form […]
Tales of brand extension
- Post author By Jason Clarke
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- Categories In bad humor, brands
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