Just caught what I believe is the latest Bush/Cheney campaign ad, with the tagline “John Kerry’s problem isn’t that people don’t know who he is…it’s that people do.”
Besides the fact that it’s a great line- could some of these bright Republican ad men go to work for The New York Times and/or CNN please- it seems surprising to me, in that it goes beyond the almost-tired “John Kerry flip-flops” line and makes reference to a newer idea: that Kerry does much better when he lays low (whether vacationing or having surgery).
This is an idea which has played much longer throughout the blogosphere, and much less in the major media- and even then, the MM’s cues were likely taken from blogs.