The future of online video is ‘Bright’

In January, I predicted video would be the #1 story of the web in 2006.

At his RTNDA keynote in Las Vegas today, Brightcove CEO Jeremy Allaire supported my thesis. Lost Remote has an excellent wrap-up of his speech, where he demonstrated the new and exciting Brightcove platform which is about to go live (give it about two weeks or so). It’s a huge story, as Brightcove appears to be the first truly usable, open platform for creating, distributing, and monetizing personally-created video.

A summary of Brightcove, from Lost Remote’s coverage:

Brightcove is behind some of the most innovative video projects on the web, and founder and president Jeremy Allaire’s keynote follows. He demonstrated Brightcove’s tool that allows just about anyone to build their own player experience from a variety of templates and settings. And he talked about upcoming plans to encourage anyone to upload, distribute and sell video through Brightcove’s tools and a new relationship with AOL. More…He begins by mapping out the promises of internet TV: open distribution, consumer choice, multi-screen delivery and content owner control. A broad overview for the broadcast folks in the crowd.

I’ve been testing out a form of the Brightcove player for a few months but what I’ve seen is nothing like what Allaire demonstrated today. This is exciting stuff.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.