Advertising

Do online ad numbers seem almost too good?

Whoah…According to this item on AdJab, AOL has “clarified” an earlier statement it made regarding its estimates for ad revenue this year. Still, rather than planning to exceed industry growth, they now say all they’ll do is meet growth. Not bad considering current industry estimates predict that online ad rev will grow 20-25% in 2005!

NY Post keeps highly unpopular IntelliTXT service afloat

AdJab’s Tom Biro (subject of an NL Interview last week) is reporting that the New York Post is the latest publisher to adopt the highly unpopular “contextual” adversiting service IntelliTXT. In its extremely questionable push to mix advertising and editorial content, IntelliTXT links certain keywords in an article with related advertising that displays in a

Just caught what I believe is the latest Bush/Chen…

Just caught what I believe is the latest Bush/Cheney campaign ad, with the tagline “John Kerry’s problem isn’t that people don’t know who he is…it’s that people do.” Besides the fact that it’s a great line- could some of these bright Republican ad men go to work for The New York Times and/or CNN please-