AdJab’s Tom Biro (subject of an NL Interview last week) is reporting that the New York Post is the latest publisher to adopt the highly unpopular “contextual” adversiting service IntelliTXT.
In its extremely questionable push to mix advertising and editorial content, IntelliTXT links certain keywords in an article with related advertising that displays in a when you hover over the link (see the image at left for an ironic example of the IntelliTXT link).
The IntelliTXT service has come under serious scrutiny within the blogosphere in the past (see Tom’s AdJab post for some great links), and the service suffered a major blow last year when Forbes.com dropped it. Now that it’s back, some interesting questions have resurfaced:
1) Does the general public care as much about contextual advertising as bloggers? (My guess on this one is yes- but it just takes them a bit longer to become aware of it.)
2) Can ad advertising model like IntelliTXT survive despite an avalanche of negative feedback? (My guess on this one is a big no.)