Leading up to the expected release of iOS7, there’s been much speculation online about whether or not Apple will adopt a more “flat” design aesthetic for its aging mobile operating system. The company’s skeumorphic, or natural, designs have come under fire from fans and foes alike, who charge it’s overkill now that users are aware of how to use touch interfaces and competitors are rolling out fresher designs.
It will be interesting to see how iOS7 addresses these challenges (if it does), but I think Apple has a bigger problem on its hands: The company’s mobile software apps themselves are stagnant– not only in design, but more importantly, in functionality and interoperability.
Take a look at the image: It’s a screenshot of my iPhone’s final screen, which contains only two folders: The “Newstand” folder which sits perpetually empty, but Apple won’t let me delete, and then an entire folder titled “Unused”.
Why would I need a folder labeled “Unused”, if I can simply delete apps I no longer want or need? It’s because I can’t delete them – all of the apps (eight total) in my “Unused” folder are there because they’re stock apps provided by Apple as part of i0S6. Forget the fact that it’s spammy to force me to keep apps I don’t want – the real problem is why those apps sit unused in the first place. Quite simply, it’s because they’re outdone by better, faster, and/or more integrated apps provided by third-parties- many of them Apple’s competitors.
- If I want the weather, I use Yahoo or Weather.com’s fantastic apps, which are both much better in terms of the data they provide and the design they wrap it in.
- My default iOS calendar is replaced by Sunrise, a largely unknown startup that has nevertheless succeeded in producing a much more useful and integrated calendar than Apple has been able to in the six years since iOS debuted.
- For Maps, I use Google’s outstanding Google Maps app, which is (subjectively) nicer, but more importantly, significantly more accurate and data-rich.
- Finally, there’s the browser- arguably the second or third-most-important app on a smartphone after the Twitter or texting apps. Here, Apple’s stock Safari browser app is beaten by Google Chrome, which despite being slower than Safari, still gets the call for me based on having full integration with my bookmarks and browser history on my desktop version of Chrome. Typing URLs is one of the biggest pains on a phone, and Chrome makes that problem virtually non-existent by syncing my history across devices.
- The list goes on: That list doesn’t even address Compass, Notepad, and Voice Memos, which I’ve used two or three times ever. While Passbook may become interesting in the future, right now it’s a an app that serves no purpose due to its limited options. It’s sad that I can’t just remove it until it becomes interesting to me.
So what can Apple do to ensure that its mobile OS stays the world’s most popular – or at least most-loved?
- Allow non-standard apps to be set as defaults. This is the #1 must-have feature of any next version of iOS.
- Allow non-standard apps to be deleted, or at least hidden in some meaningful way. This move would give Apple more insight into how users feel about their native apps; it also provides a clear interface
- Improve and modernize not just the UI of their OS, but the functionality of the apps as well.
These long-overdue changes don’t signal the “Android-ification” of Apple’s mobile OS- rather, they show that the company slowly losing its lead to Samsung, Google, and whoever’s next should make some obvious enhancements that will make users far happier than any aesthetic trend.
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