Professional ad blogger: frequency, professional design matter

B.L. Ochman (one of the many fine folks I had the pleasure of meeting in Nashville last weekend) has begun an interview series on her blog, whatsnext. First up is Adrants Steve Hall, who says, among other things, that frequency matters when blogging professionally:

Hall posts 12 to 15 times a day. He doesn’t have a hard and fast rule, but “If something is going on in industry I will write about it. Because Adrants is a news source, I can’t give a broad enough picture in a day with just a couple of posts.”

Later on, in my favorite segment of the interview, Hall shares his belief that a professionally-designed blog is an important aspect of professional blogging:

Hall did Adrants’ first four designs himself. When he got serious about running advertising he needed the site to have a more professional look. And he wanted more strength on the back end. He switched to Moveable Type [sic] and hired a designer who knew how to make it work smoothly. “You get to a point and you say ‘let’s do this right.’ I have advertisers paying me money. The site has to work properly.”

Amen, Steve. As a web developer, blogger, and web developer of blogs, I am greatful to read Steve’s thoughts on this issue. Quite a few professional bloggers should listen to Steve’s words and seriously consider them.

Of course, the refrain heard most often from “professional” bloggers (quotes because that line is incredibly blurry) is that they don’t have the financial resources for a professional design. But like an advertising guru will tell you, “good advertising makes you money”…and it’s been my experience that the same goes for a professionally-designed site.

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